Entropy is a scientific term used to describe a gradual decline into disorder. In physics you learn that entropy is an inevitable deterioration of order that occurs in every corner of the universe. When I first learned of this idea back in college physics the idea was depressing. In my business I try to reverse entropy. It’s the equivalent of fighting gravity. But in this case we’re winning. We’re getting better EVERY day. I’m consumed with it. I want more qualified coaches. Better equipment. More space. A cleaner space. Better music. I have a near compulsive obsession with the business being better today than it was yesterday.